This is not a late April Fools prank. Today Branston has sent people into meltdown after releasing a picture onto their Facebook page.
The image is of a Branston egg! The Branston Pickle egg could be invented for next as Easter, it a bit of a twist to the regular chocolaty eggs.
Branston could launch the Branston Briem Egg – with a cheddar shell surrounding a soft brie middle with tangy Branston pickle oozing out of the centre.
Thousands of Branston’s Facebook followers have given the idea a huge thumbs up.
Darren Young posted: “I’ve been hollowing out cheese for years and whacking a load of Branston Pickle inside so the answer Branston is absolutely yes!
“What’s taken you so long?
“Let’s get these puppies on the shelves and feed the country with this goodness of a cheese and pickle Easter sensation.
Andres Mesa-Cruz said: “It would be irresponsible and dare I say cruel to tempt us with this and not make them.”
Ian Rusforth added: “You can’t dangle those bad boys in front of us and then expect us to wait for 12 months!? That’s not fair.”
Jeff Foster chipped in: “Can’t wait too long for this to happen. Need this cheesy egg now.”