Gillette's New Ad Features A Plus-Sized Model In A Bikini And It's Causing Crazy Amounts Of Controversy

Gillette’s New Ad Features A Plus-Sized Model In A Bikini And It’s Causing Crazy Amounts Of Controversy

Gillette’s New Ad Features A Plus-Sized Model In A Bikini And It’s Causing Crazy Amounts Of Controversy

    here we go mood GIF

    It can be hard these days to know what the right thing to say is. And even when you think you know what the right thing to say is, it’s still always going to be the wrong thing for others… the whole world has turned into a politically correct minefield, which of course, has both its advantages and its disadvantages – but when it comes to advertising, companies are still trying to figure out the correct (or should I say, politically correct) formula.

    One of the most recent companies to experience this particular marketing faux-pas is non other than popular international razor brand, Gillette.

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    You see, recently, Gillette Venus (the ‘female’ branch of the company) shared a photograph of the plus-sized model, Anna O’Brien, in an attempt to celebrate diversity. All seems pretty harmless, right? Yeah well, I guess that’s what they thought too. However, their attempt soon took a turn for the worst after a sizeable amount of critics began to claim that the company is doing damage by normalizing an unhealthy lifestyle.

    It’s pretty much exactly what other companies do with, y’know, super skinny models every freakin’ day, just on the exact opposite side of the spectrum.

    Similar to what other companies with super skinny models are doing, just on the other end of the spectrum.

    Image credits: gillettevenus
    Image credits: gillettevenus

    Anna has her own online blog, which is called  Glitter + Lazers, (TOTALLY loving that name by the by). “I run my online personality with heart, which means my opinions cannot be bought,” she writes on her blog. “If I review something positively- it’s because I actually like it. I might be provided goods or in some case ever paid to try out and experiment with a product, but every collaboration comes with the caveat- I will write what I believe. I blame this on the bad case of ethics and morals I was born with.”

    Ohhh sassy… I love it!

    Image credits: GlitterAndLazers

    She has over 318k Instagram followers and very nearly 100k YouTube subscribers, but her fame doesn’t stop there!



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