Everyone says that sizes fit differently depending on where you buy them. Shoppers have found that this is especially true when shopping in H&M.
For years, frustrated shoppers have complained that the clothing giant’s sizes come up way too small, and it turns out their woes were valid.
For unknown reasons, H&M has essentially been labelling clothes wrong for years.
You know the tag which compares UK sizes to European ones? If you buy a EUR size 36, it should convert to a size 8, but Swedish giant H&M used to label it as a 10.
Now H&M has finally listened to all the shoppers complaining on social media – and is making its UK sizes bigger. It’s about time!
A spokesman told the Huffington Post: “Following customer feedback, we are taking the steps to change our womenswear measurements to be in line with UK sizing.
“For example the previous measurements and fit of a size 12 will now be the measurements of a size 10.”
The Swedish ran H&M has already started rolling out the new labels, although it will take some time for all the stock to be updated – with company bosses refusing to commit to a deadline.
Like this if you agree h&m sizes do not make any sense I’m trying to prove a point to my body
— Jᴀᴄᴋɪᴇ (@jackielmaohaha) June 1, 2018
I remember trying on a size 12 shorts in H&M that wouldn’t even go over my knees, size 16 didn’t either. I gave up shopping there after that their sizes are ridiculous. It’s called “UK size” for a reason, it means all clothes in UK stores should measure to that guide.
— Jessica (@itsmsjessy) June 5, 2018
So for the next few weeks, just make sure you try before you buy, and remember to pick up a smaller size in future.
Shopper Rebecca Parker, 25, who called H&M out on their sizing blunder in an open letter posted on Facebook in March, labelled the news “a small victory that I think will have such a great impact”.