Tesco Branded 'Sexist' For Instruction Stickers On Trolleys

Tesco Branded ‘Sexist’ For Instruction Stickers On Trolleys

Tesco Branded ‘Sexist’ For Instruction Stickers On Trolleys

Tesco have found themselves at the centre of a gender row after a woman took to social media to say that the instructions printed on their trollies are sexist.

Tesco, who are at the centre of a £4 billion equal pay claim case have been criticised for the sexist use of women and children on how to operate the trollies.

When the female shopper posted the images on Twitter with the hashtag #EverydaySexism, it caused a huge discussion and more angry females sharing their opinions.

She wrote: “Tesco, is it only women who do the food shopping and look after the kids?”

Executive director, Samantha Rennie at equality group the Rosa UK Fund for women and girls said “The idea that shopping trolleys should be gendered in any way seems ridiculous.

“It’s a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop.”

Many Twitter users were quick to say that the claims we’re an over reaction.

Tesco claimed they was aware of the issue and was in the process of changing the stickers on the trollies.

Lawyers say Tesco could face a bill for as much as £4bn by female employees, due to as many as 200,000 people are affected.


Supermarket chain Tesco have said it’s always been a place for people to get on in their career, regardless if background, gender, education and they make sure their colleagues are paid fairly and equally for what they do.

It’s not the only time a supermarket has been accused of sexism lately.

Earlier in the week, women we’re being charged more money for the same Valentine’s Day card than men we’re in Sainsbury’s.

Julie Marlow noticed the price difference at a branch in Cornwall and claimed she had to pay £2.50, while her other half would only have to spend £2 on a similar design.

She decided to post the issue on Twitter to express how frustrated she was.


Her tweet said: “What’s going on here? Why do I have to pay 50p more for a card for my husband than he has to spend for virtually the same card.”

 A Sainsbury’s spokesperson said: “We appreciate this error being brought to our attention. Both designs are now available in store for £2.”