I’m sure that you have seen one of BICs famous ball point pens! You basically run into them wherever you go. But have you ever thought of the design of the pen at all?
For many younger children putting things in their mouth is something they do to experience this new world that they are in and for adults when nervous they love to chew of pen caps. I understand the little ones doing this but come on adults! With this issue, BIC came up with a genius plan to save hundreds of lives.
If you notice the pen cap on the BIC pens they have a hole at the top. At first glance, it wouldn’t seem like anything to even care about but this little whole is going to help someone breathe if the cap is swallowed.
BIC went as far as to get all of the major pen manufacturers to get on board with this idea and still to this day we see almost all pen caps have holes in them.