Football fans are facing pressure to spend yet more money on TV subscriptions, as it was announced today that Amazon has purchased its first ever Premier League package. The news signals a dramatic change to how domestic broadcasting will work in the future.
Within the division of Premier League rights from the 2019 to 2022 period, there were still two packages remaining. Amazon has now purchased one of those (the other was taken by BT Sport), meaning that the home delivery giant will be showing 20 matches a season for the next 3 years.
Amazon will now be responsible for broadcasting the traditional Boxing Day matches and one midweek fixture programme, as well as ‘weekly highlights of all Premier League matches throughout the season.’
So how is this going to affect the bank balance of your average football fan?
Regular Premier League viewers will have to buy an Amazon subscription costing £7.99 a month. On top of Sky and BT subscriptions, this amounts to over £707.88 a year! Access to Sky Sports is already an additional £20 a month supplement while BT Sport can be purchased for just £6 a month. Football has been described as a big-money sport for some time now, and Amazon’s recent foray into the Premier League is doing nothing to break that cycle.
Jay Marine, vice president of Prime Video in Europe, said: ‘We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership.
‘The Premier League is the most watched sports league in the world. Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.’
Premier League executive chairman Richard Scudamore added: ‘Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights.
‘Prime Video will be an excellent service on which fans can consume live Premier League football – including for the first time in the UK a full round of matches – and we look forward to working with them from season 2019/20 onwards.’
Will you be paying extra money to watch the matches on Amazon? Or do you already have a Prime account? Let us know in the comments section!