The U.s. Air Force has just released a totally bad-a*s ad which invites women of the U.S. to come and join their ranks – by depicting them as SUPERHEROES.
It may only be 30 seconds long, but the spot is incredibly effective. It shows a series of clips of various female pilots, some who are in the cockpit, others who are standing and staring the camera down… in a classic “superhero” pose.
“Every superhero has an origin story,” says the announcer during the video.
Of course, it’s targeted in an effort to motivate interest from young women in enlisting in the Air Force.
And not to mention how timely the ad’s release is considering the fact that it’s only just been International Woman’s Day on Friday, March 8th. Also, lest we forget, it also co-insides with the release of the long-anticipated Captain Marvel, the story of a female superhero and fighter pilot which is currently attracting international attention every day.
“We all got our start somewhere,” continues the announcer. “For us, it was the U.S. Air Force.”
This is a truly significant step, considering the fact that women have only been permitted to actually enlist in the Air Force since 1976, which is absolutely insane.
And even worse, they weren’t actually permitted to become fighter pilots until 1993! WHAT. Nowadays, the split between men and women who are in the Air Force is still roughly 80/20, which really isn’t good enough.
The U.S. Air Force, the Marine Corps as well as the Navy are actually all currently floundering for more pilots right now, with around 25 percent less than they really need in their ranks. Because of these figures, they’re making literally every attempt to reach out to their potential recruits… but their real interest is in young women particularly, which is great to hear!
And the effort itself is being led by a spectacular woman who has vested her own personal interest in this issue: Brigadier General Jeannie Leavitt (Now, is that a cool title or what!?)
Leavitt was the first woman to become a fighter pilot in the United States Air Force. Now, she’s leading the effort to get more women inspired to enlist.
Leavitt organized the ad spot, collecting 80 female pilots of every rank to appear. But their moment in the spotlight isn’t relegated to a 30-second ad spot. Each pilot is also featured on the U.S. Air Force website along with a personal biography.
“Female pilots serving in the U.S. Air Force reach new heights every day,” reads the site. “These women inspire everyone they meet and serve as reflections for young girls to set their sights higher than they think possible. Join them, wear the uniform, and know you’ll be inspiring the next generation.”
The effort is still continuing with cleverly co-ordinated showings of the ad spot throughout the first half of March.
Advertisers will be focusing on youth-dense markets, and they even plan to show the spot all around in movie theaters.
As previously mentioned, it’s a timely release, especially now considering the mass global attention the up-and-coming “Captain Marvel” movie is currently attracting. The movie was released on Friday, 8th of March and features Brie Larson as the main, most super character. It’s already attracted plenty of vocal opinions for featuring a female superhero protagonist… both good, and bad… with the bad obviously coming from sexist, small minded idiots.
Alas, those loyal Marvel fans are as quick as ever to point out that the original Marvel comics actually featured a female Captain Marvel in the first place.
They also say that complaints about Captain Marvel are not only just plain sexist but are also not in line with story canon whatsoever.
The movie depicts Captain Marvel, the superhero persona of Carol Danvers, getting caught in a battle between two alien species. Danvers is also a fighter pilot, another connection with the U.S. Air Force ad.
Anyway, below is the video of the incredible ad for your viewing pleasure!: