Never is it more obvious how important advertising is to big companies than in the build-up to Christmas, where the advertising creatives seem to really come into their own, and step their game up to stand out from the competition.
You might not think Google would need to advertise, being the most popular search engine in the world and all. However, like everyone else, they need to spend money on blockbuster ad campaigns in order to stay at the top of their game.
And that’s exactly what they’ve done with this modern remake of the early-1990s classic movie Home Alone, which sees a grown-up MacCauley Culkin reprising his role as Kevin McCallister.
Home Alone is the holiday classic that made Macaulay Culkin a household name. It saw his character Kevin using all kinds of ingenious tricks and attacks to defeat the two baddies who were trying to invade his family home.
The ad shows a grown-up Kevin ‘Home Alone again, this time’ using Google Assistant to help him navigate the day. He now uses the new tech to order more aftershave, get pizza delivered, and, of course, stop the Wet Bandits.
Culkin even makes fun of his age in the ad: This time, when he jumps on the bed, he hurts his back and has to drop to a knee. I mean, he’s nearly 40, after all!
Culkin tweeted the commercial to his followers saying, “#heygoogle Have you ever wondered what Kevin McCallister is like as an adult? Me neither. But just in case you’re curious you should totally watch this.”
— Macaulay Culkin (@IncredibleCulk) December 19, 2018
As you can see from the stats, the tweet blew up, and the video has racked up millions upon millions of views since he sent that tweet out.
Watch the full ad below:
I’m sure you’ll agree that Google have absolutely knocked it out of the park with this one, but the fun doesn’t end there.
For a limited time, those who have a Google Assistant can hear back famous quotes from the film when they deliver speific voice prompts.
First you have to say, “Hey Google…” then any one of the following:
“How much do I owe you?” will cause your Assistant to say “Keep the change, you filthy animal.”
“Did I forget something?” and the famous “KEVINNNNNNNNNN” scream will play back.
“It’s me Snakes. I got the stuff,” to recreate a back-and-forth dialogue from the movie Kevin watches, “Angels with Filthy Souls.”
“The Wet Bandits are here” will trigger Kevin defending his house.
“I’m the man of the house” to relive the famous scene when Kevin tries aftershave.
Google has also released a behind the scenes video of the commercial, which is really interesting:
“It was interesting going back and doing all of this stuff,” Culkin says. “All the shots were really spot on. I’m hoping that people are really going to dig it.”
Well, they certainly have. Merry Christmas, ya filthy animals!