Now, lots of soon-to-be-mothers are feeling the pressure to look picture-perfect before, during and after the delivery of their baby. Now I've always said a bit of lipstick can make a gal feel like a new woman, but this seems kind of excessive.
In this study, the researches tried to determine why women were eager to undergo beauty treatments/apply heavy make-up. The results are hardly surprising. With 31 percent of women citing the reason, they want to look "good in photos", 26 percent wanted to look "presentable for visitors", whilst 22 percent wanted to avoid "looking ill, drained and tired."
Whilst some of us may be rolling our eyes others argue how make-up can make women feel empowered. Just brought a human into existence, no biggie, and you're damn right my eyebrows look perfect. What of it?
Indeed, some women are monopolizing on this trend. This Mom had a false-alarm for her labor but made the most of her time in the hospital to promote some make-up brushes on Instagram.
It may seem pretty extreme but it's making her money, which is always handy when bringing up a newborn baby!
The Instagram user also included this caption. Business minded, just moments before giving birth?! Damn, girl!
This make-up artist is famed for her bridal make-up looks. Alaha went viral in 2015 when she shared these images of her experiencing contractions whilst having her make-up topped up. Alaha went through an extremely lengthy, very painful labor.
She says that make-up acted as a helpful distraction from the pain! I guess it makes sense?! You get little kids to look elsewhere during their injections, I guess it's the same principle?
Push! Powder! Push again! Back to powdering!
The Instagram star had this to say about make-up application pre-birth...
Alaha's words are pretty inspiring, don't you think? Clearly make-up is her artistic crutch and helped her through a very intense time!
There's no doubt these girls look amazing. But the response to their looks has been pretty mixed.
The real beauty is meeting your baby for the first time, it's got nothing to do with what's on your face!