Everyone has to remain politically correct these days. You cannot say something on a public forum that might offend someone else. And if you do, be ready for the backlash that you will receive from all around. However, this was not the case a few decades ago. People had the freedom to write or say whatever they wanted and this led to many creative ads that would be considered insensitive today. Here are some of them.
The chef does everything but cook
Even though women were advocating for an equal share of the workforce, societal norms still dictated that women be dutiful housewives. The sixties and seventies were filled with cultural references sharing the belief that women should stay at home, keep the house and raise the children, and advertising played into this old-fashioned notion with ads like this one that states that women are supposed to cook for their husbands. It seemed as though advertising companies were doing their part to reverse any progress that women’s lib made by continuing with sexist ads like this one.
Doctors used to promote cigarettes back then.
Before reports linked smoking to all sorts of nasty diseases, like cancer and heart disease, cigarette companies used real doctors to promote the health benefits of smoking. They claimed that smoking helped to reduce stress and curb appetite, which may be true. But we now know that the risks far outweigh the benefits. And by using doctors in their ads, the marketing companies were relying on the public’s faith in the medical profession and the belief that doctors were the smartest people around. Doctors are pretty smart… smart enough to make money on the side by being a cigarette spokesperson.