'Why does this exist?' I hear you cry, and the truthful answer is that I have not the faintest idea, but hey, why shouldn't it? In an age of growing equality between the sexes, it's only fair that men should be able to appreciate the discomfort that women put themselves through in the name of appeasing the ideals which men hold to be sexy.
Homme Mystere was started by an Australian man called Brent Krause. In response to why he started the company he had this to say:
"There’s no variety in the men’s lingerie sold in department stores. It’s boxers and briefs, and if you’re really daring, maybe a thong! There’s no denying department stores sell good quality, functional underwear, and that’s fine for ninety percent of men. But not me."
The company offers a plethora of styles from more classy numbers,
To more racy pink swimsuits...
The company may be based in Australia, but...
does ship worldwide (that's the level of humour I'm working at here, sorry)! So fear not if you don't live in Australia and are raising you shaking fists in anger to the sky , and the company also offers a 'discretion policy' for those who may feel embarrassed about purchasing from the website. Krausse, in an article with Shared, explained the need for a discretion policy as such,
"Some social media comments from women include suggestions that they would leave their partner if they discovered he wore lingerie. I think this says more about her than it does about him, but helps explain why some of our customers want some discretion."
The company has also received it's fair share of criticism from prominent figures of society who will literally never be personally affected by this yet find it so repulsive that they must let everyone know because that's how society works.
In particular, this article tweeted by the Daily Mirror:
received plenty of backlash. These were some of the responses tweeted;
Donald Trump Jnr Tweeted: 'Maybe on Halloween or if you lose a bet really badly... ah who am I kidding not even then. Who is pushing this garbage?'
@allahpundit tweeted: 'Cleanse this planet with fire'
and Raheem Kassam tweeted: 'It might be "a thing" in the far left @DailyMirror offices. But I assure you it is not a thing in the real world.'