Chances are, if you’re one of the many millions of people to use TikTok, you’ve probably considered posting a few videos yourself. Maybe you want to create a career out of it. But to do this, you need to become an expert on how to get the most out of the app in an oversaturated content feed.
Finding the perfect time to post content on TikTok, for example, isn’t easy. There are many stats available for various platforms, but trends form and change almost daily. Just because one post uploaded at a certain time of the day generates thousands of likes and follows doesn’t guarantee that your next post will perform the same.
So, how do you find the best times to post on TikTok? And how do you maximize your content creation to draw a larger following? Influencer Hub Marketing conducted a study of 100,000 TikTok videos and their engagement rates to work out what the best average time on any given day is.
In this article, we’ll go over each day and how different peak times can be, as well as a little information on how to locate your own analytics (that may be individualised and different from the study) so that you can prep yourself for becoming the next big thing on TikTok.
How do I find out what time is best to post on TikTok?
A pretty cool feature of TikTok usership is how you can turn your normal consumer account into a Pro account. Pro accounts come with a set of new features, one of which includes analytics. Analytics will indicate how many followers you have, what their gender split is, and the top areas your followers come from.
If you haven’t switched to a Pro account yet, here’s what to do: open the app and visit your profile. Access your privacy and settings area by tapping on the three dots in the top right-hand of your mobile phone screen. Then go to Switch to Pro Account.
Follow the usual steps (this may include verifying your mobile number if you already haven’t). Once your account has been switched over to a Pro account, you’ll be able to access your analytics in all their glory. Or obscurity.
While still in your privacy and settings area, press Analytics in the Accounts section. Then tap on the Followers tab and you’ll find details on your audience.
Why does the best time to post on TikTok matter?
TikTok’s ‘For You Page’, which displays an infinite stream of videos selected by the algorithm on the basis of your previous interactions with the app, is the holy grail of creators, brands, and influencers. If you can’t land on the For You Page, your TikTok career is going nowhere.
The videos appearing in this section are selected on specific criteria such as user interaction. Videos that receive a considerable amount of likes, comments, and shares are most likely to be featured on the FYP. So knowing the best time to post will help your chances getting the engagement required to be noticed by the algorithm.
Can I use multiple best times to post on TikTok?
The TikTok algorithm is in a constant state of change, so if you’re having trouble picking one day’s peak hour to utilise, try experimenting with different time slots based on your audience’s activity and previous video interaction. Compile a list of the most active hours working on your content based on your analytics and previous successful video metrics.
After that, schedule a few videos in these multiple time slots to determine which one works best for you. As nobody knows your followers better than yourself, you can experiment with different time slots to gain better engagement and video views. Whatever you do, however, don’t choose the worst day to post on TikTok. That might sound obvious but we’re all human. We mess up from time to time. “But what are the best times?” you ask. Allow us to brief you as simply as possible…
When is the best time to post on TikTok on Monday?
The best times to upload on TikTok on Monday are at 06:00, 10:00 and 22:00 Eastern Standard Time.
If you’re in the UK, the best times are 11:00, 15:00 and 03:00 Greenwich Mean Time. This may have something to do with the fact people tend to be in good moods in the morning and are open to consuming funny content to maintain that feeling. Alternatively, they may be feeling the Monday blues and looking to cheer themselves up.
When is the best time to post on TikTok on Tuesday?
The best times to upload on TikTok on Tuesday are at 02:00, 04:00, 09:00 Eastern Standard Time.
If you’re in the UK, the best times are 07:00, 09:00 and 14:00 Greenwich Mean Time. These early peak hours may have something to do with the popularity of educational content on TikTok. Educational and behind-the-scenes content generally performs well at any time of the day but especially in those few hours before either going to school or doing the school run.
When is the best time to post on TikTok on Wednesday?
The best times to upload on TikTok on Wednesday are at 07:00, 08:00 and 11:00 Eastern Standard Time.
If you’re in the UK, the best times are 12:00, 13:00 and 16:00 Greenwich Mean Time. These times are fairly self-explanatory: Protein consumption (from foods like fish, beef, chicken, turkey, tofu, eggs) has been linked to higher levels of dopamine and norepinephrine, meaning you’re happier after a meal. And if you’re happy, you might be tempted to check out TikTok for a minute or two.
When is the best time to post on TikTok on Thursday?
The best times to upload on TikTok on Thursday are at 09:00, 12:00 and 19:00 Eastern Standard Time.
If you’re in the UK, the best times are 14:00, 17:00 and 01:00 Greenwich Mean Time. Thursday begins our ‘happiest days of the week’ after the end of Wednesday (the saddest). It makes sense that the peak hour of TikTok viewing reflects that, covering working hours, after-work hours, and evening hours.
When is the best time to post on TikTok on Friday?
The best times to upload on TikTok on Friday are 05:00, 13:00 and 15:00 Eastern Standard Time.
If you’re in the UK, the best times are 10:00, 18:00 and 20:00 Greenwich Mean Time. 18:00 in the UK usually signals the end of the working week as well as the arrival of bars offering Happy Hours. Combine this feeling with a healthy TikTok binge and you’ve got yourself a peak time.
When is the best time to post on TikTok on Saturday?
The best times to upload on TikTok on Saturday are 11:00, 19:00 and 20:00 Eastern Standard Time.
If you’re in the UK, the best times are 16:00, 00:00 and 01:00 Greenwich Mean Time. TikTok is most popular with the 16-24 range on weekends which might explain the slightly erratic times. If you’re targeting a younger audience, the best times to post on TikTok are going to be later in the afternoon and evening, as well as on weekends when they’re more likely to be on their phones.
When is the best time to post on TikTok on Sunday?
The best times to upload on TikTok on Sunday are 07:00, 08:00 and 16:00 Eastern Standard Time.
If you’re in the UK, the best times are 12:00, 13:00 and 21:00 Greenwich Mean Time. Although Sunday is the least popular day to post on not only TikTok but all social media, it’s not necessarily bad. It just cannot compete with the heady likes Thursday, Friday and Saturday. These peak hours start at midday and end around 21:00, when a lot of people are tucked up in bed, ready for a new working week.
What is the best time to post on social media overall?
Each social network/platform has its own benefits depending on what you’re after, the content type and audience.
Research has found that the highest times of engagement were Tuesdays, Wednesdays and Thursdays at 09:00 or 10:00. Midweek mornings proved to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn. The worst day to post on social media was Sunday.
There’s more to posting on social media than this quick stat though. The research found that each network saw varying ranges of engagement throughout the week and at remarkably different times. When you factor industries, engagement varies even more.
So while Tuesdays through Thursdays at 09:00 or 10:00. are generally the best times to post on social, there are a few factors to consider before you start scheduling posts. Do your research and have fun with it.