White Diamonds by Elizabeth Taylor
Elizabeth Taylor, the epitome of Hollywood glamor, released White Diamonds in 1991. This rich, floral fragrance became synonymous with opulence. With its elegant gold and white packaging, it mirrored Taylor’s luxurious and timeless appeal. Achieving over $1 billion in sales, White Diamonds has been a mainstay in the fragrance market ever since.
Curiosity by Britney Spears
When Britney Spears introduced Curious in 2004, it was at the peak of the Britney phenomenon. The scent, with notes of tuberose, magnolia, and jasmine, was released into a generation obsessed with the pop princess, and the sales showed. With sales skyrocketing into the millions within the first few years, it placed Britney firmly as a key player in the celebrity fragrance market.
Celine Dion Parfums by Celine Dion
We all know Celine Dion for her heartfelt songs and emotive voice, but in 2003, she extended her reach with her fragrance line. Celine Dion Parfums combined light and luscious florals for a versatile and enamoring final product. By 2011, her signature perfume had achieved over $850 million in global retail sales. That’s massive success for a celebrity scent.
Glow by Jennifer Lopez
In 2002, Jennifer Lopez illuminated the fragrance world with Glow. The scent is a blend of orange flowers, pink grapefruit, and rose, and JLo was super involved in the blend creation. Within its first year, Glow had generated $100 million, highlighting JLo’s newfound impact in the perfume industry.
Paris Hilton for Women by Paris Hilton
Socialite Paris Hilton released her self-titled fragrance in 2005. The scent was designed to embody her playful and extravagant persona, and is a blend of frozen apple, peach nectar, and freesia. It has playful, pink packaging mirroring Hilton’s personal style and sold millions of units globally. Since then, the Hilton heiress has created 16 more fragrances and racked up $2 billion in sales worldwide.
Unforgivable by Sean John
When Sean ‘P. Diddy’ Combs entered the fragrance sphere with Unforgivable in 2005, he made a bold impact. The scent, a mix of Sicilian lemon with sage and basil, is luxurious and resulted in the perfume reaching over $100 million in US sales shortly after its launch. Pretty impressive, huh?
Heat by Beyonce
Launched in 2010, Beyonce’s Heat instantly ignited the market. A fiery blend of red vanilla orchid, magnolia and peach, this fragrance encapsulated the powerful spirit that Beyoncé brings to the stage. Especially in its initial years, Heat blazed through the sales charts, and it hit $400 million in sales in just three years.
Intimately Beckham by David and Victoria Beckham
Intimately Beckham was a duo of fragrances, released by the power couple David and Victoria Beckham in 2006. With complimentary spicy and floral notes, the fragrances became a top seller upon their release and were popular “his and hers” gifts. The fragrances are still a key product in the Beckham branding empire, which generates £50,000 per day.
Ari by Ariana Grande
More recently, pop princess Ariana Grande launched Ari in 2015. Marketed more towards younger audiences, it has notes of marshmallow, raspberry, and rosebud, resulting in an overwhelmingly sweet scent profile. Its flashy, pom-pom adorned packaging and approachable price point have made it a popular choice, and it achieved around $150 million in sales.
Fancy by Jessica Simpson
Jessica Simpson released Fancy in 2008, combining notes of pear, apricot, and red berries to create a comforting yet flirtatious vibe. It’s well known that Jessica Simpson is an expert at branding as her brand has to date earned over $1 billion in revenue, with Fancy being a key part of those figures.
Lovely by Sarah Jessica Parker
Sarah Jessica Parker introduced Lovely to the world in 2005, merging lavender, orchid, and apple martini into a timeless fragrance that’s both classic and contemporary. Its understated elegance and quiet confidence have made it a staple in the fragrance market for years, with millions of units sold.
Reb’l Fleur by Rihanna
In 2011, Rihanna unveiled Reb’l Fleur, the first of a line of perfumes that she would later release. The fragrance, with notes of red berries, hibiscus, and vanilla, reflects Rihanna’s daring yet sultry style. Released at the height of Rihanna’s musical popularity, the perfume has been projected to rake in a cool $80 million.
Wonderstruck by Taylor Swift
In 2011, Taylor Swift sprinkled a bit of her enchanting style into the fragrance market with Wonderstruck. The perfume is described as infused with notes of raspberry, vanilla, and rose, mirroring Swift’s sweet persona. The fragrance was immediately loved by fans and pulled in over $27 million.
Fame by Lady Gaga
Lady Gaga, known for her eclectic style, launched Fame in 2012. The perfume set out to reflect Gaga’s own uniqueness, as it appears one color in the bottle but sprays clear. It’s described as having notes of belladonna and incense and has seen impressive sales, totaling over $2 billion in revenue.
Someday by Justin Bieber
Someday, released in 2011 by pop sensation and teen heartthrob Justin Bieber, immediately struck a chord with his Beliebers. The fragrance, blending pear, jasmine, and vanilla, appeals directly to his youthful, primarily female audience. Someday was an instant hit, reaching the $3 million profit mark less than three weeks after its release.
Purr by Katy Perry
Katy Perry launched Purr in 2010, a mix of apple, rose, and vanilla that is as playful and whimsical as the pop star herself. The fragrance is housed in a cat-shaped bottle, a nod to the fact that her fans are known as KatyCats. For a few years, Purr enjoyed large-scale popularity and solid sales.
Pink Friday by Nicki Minaj
Nicki Minaj’s Pink Friday, launched in 2012, encapsulates the rapper’s bold style with notes of starfruit, vanilla, and musk. Its bottle, shaped like Minaj herself, personifies her larger-than-life personality. Her debut perfume was a great success, enjoying $40 million in sales in just the first year alone.
Kim Kardashian by Kim Kardashian
In 2009, long before the days of Kim Kardashian Beauty, reality TV star Kim Kardashian released her first fragrance. With its seductive blend of jasmine, tuberose, and gardenia, it was designed to be a reflection of the Kardashian’s glamorous and sexy image. The fragrance experienced high initial sales and became the precursor to her now extensive beauty line.
Our Moment by One Direction
Boyband One Direction released Our Moment in 2013. Unsurprisingly, it caught the attention of their immense global fanbase immediately. The fruity and floral scent with its notes of pink grapefruit became the fastest-selling fragrance of the year, echoing One Direction’s own global appeal and meteoric rise to prominence.
M by Mariah Carey
Diva Mariah Carey launched M in 2007, introducing fans to a scent as rich and captivating as her vocal range. Comprising marshmallows, sea breeze, and patchouli, M was created to align with Carey’s glamorous aura. Since its launch, it has enjoyed solid sales and remains a favorite among her devoted fanbase.
L.A.M.B. by Gwen Stefani
In 2007, Gwen Stefani, celebrated for her punk-rock style and blisteringly intense vocals, released L.A.M.B. It’s described as a blend of white freesia and pear, and was designed to embody Stefani’s edgy yet feminine style. After its release, L.A.M.B. experienced impressive sales, becoming a testament to Stefani’s lasting impact in both the music and fashion worlds.
Bijan by Michael Jordan
Basketball legend Michael Jordan didn’t just score on the court but also made a significant impact on the fragrance market with the release of Bijan in 1996. The perfume quickly became one of the most coveted fragrances of the late ’90s. With a staggering $40 million in sales within the initial seven weeks of its launch, it slam-dunked existing records, becoming the best-selling new fragrance of that year.
S by Shakira
Shakira, known for her iconic vocals and dance moves, released S in 2010. The fragrance quickly gained traction, with its unique blend of notes reflecting Shakira’s global appeal. By the end of its debut year, S had accumulated staggering sales, estimated to be between $35 to $45 million.
Naomi by Naomi Campbell
Supermodel Naomi Campbell’s fragrance portfolio is as extensive as her runway career. Among her releases, the 2010 scent Naomi stands out as being exceptionally well-received. With a medley of star anise, vanilla, and musk, the fragrance became a favorite. Since her fragrance debut in 1999, Campbell has introduced 25 scents, amassing millions in sales.
Christina Aguilera by Christina Aguilera
Pop diva Christina Aguilera unveiled her signature fragrance in 2007, immediately capturing the attention of her fans. The success of her inaugural perfume led to the launch of multiple more fragrances under her name. With every release, Aguilera showcased her ability to combine her artistic vision with commercial success.
Truth or Dare by Madonna
The undisputed Queen of Pop, Madonna graced the fragrance world with Truth or Dare in 2012. Just like with her boundary-pushing artistry, the perfume quickly garnered attention. Earning an impressive $60 million, Madonna’s first foray into fragrances proved to be just as successful as her chart-topping hits.
Selena Gomez by Selena Gomez
In 2011, Selena Gomez ventured into the world of fragrances with her self-titled perfume. Popular among her massive fan base, the release foreshadowed her future in the beauty industry. Fast-forward to the present, her beauty brand, Rare Beauty, is set to surpass a whopping $300 million in sales in 2023.
Driven by Derek Jeter
Baseball legend Derek Jeter hit a home run in 2006 with the release of his fragrance Driven. His athletic abilities seemed to translate seamlessly into the fragrance industry, with Driven becoming the second best-selling celebrity fragrance in 2011, raking in a strong $27 million in revenue.
Power by 50 Cent
Rapper and businessman 50 Cent showcased his entrepreneurial spirit with the 2009 release of his fragrance Power. The initial sales were promising from the jump, and further solidified his presence as more than just a hip-hop icon but also as a force to be reckoned with in the business realm.
Usher He by Usher
In 2007, multi-talented performer Usher presented Usher He to his fans. The fragrance managed to encapsulate his smooth and charismatic charm and enjoyed healthy sales soon after its launch. Usher’s entry into the fragrance world further underlined his versatility, proving that his influence was not confined to just the music industry.
Halle by Halle Berry
Academy Award-winning actress Halle Berry captured the essence of her sophistication and elegance in her debut fragrance, Halle, in 2009. The perfume did incredibly well in the market, and industry insiders estimated that Berry accomplished an astounding $40 million in global retail sales in the fragrance’s first year.
With Love by Hilary Duff
Teen sensation Hilary Duff entered the fragrance market in 2006 with With Love. It quickly climbed the sales chart to become the third best-selling women’s fragrance in U.S. department stores in the fall of its release year. Duff’s scent managed to encapsulate the same sweetness and authenticity that fans still love about her today.
Diavolo by Antonio Banderas
Spanish actor Antonio Banderas unveiled Diavolo to much fanfare. Despite being launched back in 2007, the fragrance continues to enjoy steady sales across various markets today. Banderas’ musk-forward scent has permeated the fragrance industry with the same captivating spirit that the actor is celebrated for.
Darling by Kylie Minogue
Kylie Minogue introduced Darling to the world in 2006. Even after numerous years, the fragrance has maintained solid sales, mirroring Minogue’s own enduring presence in the entertainment industry. Notably, Darling was relaunched in the US in 2022, following Minogue’s famous trademark dispute with Kylie Jenner, and sales have been going well so far.
Eau de Couture by Cher
In 2019, the legendary Cher made waves in the perfume sector with Eau de Couture. A delightful mix of neroli, jasmine, and vetiver, the fragrance was highly rated by both fans and critics. Remarkably, this was her first fragrance launch in over three decades, proving that Cher truly is timeless.
Adam Levine for Women by Adam Levine
Adam Levine, best known as the charismatic frontman of Maroon 5, ventured into the fragrance industry in 2013 with his scent for women. With notes of saffron, marigold, and sandalwood, it received an immediately strong reception and positive reviews from both fans and critics.
Unbreakable by Khloe and Lamar
Reality TV star Khloe Kardashian and NBA player Lamar Odom teamed up in 2011 for their fragrance, Unbreakable. Tailored for the holiday season, it achieved relative success in the market. The harmonious blend mirrored their relationship at the time, highlighting the pair’s intimate bond. Unfortunately, it turned out the couple wasn’t ‘unbreakable’, and they ended up divorcing in 2016.
