The sad reason why the echo effect is taking over TikTok James Haikney2022-02-28T10:36:38+00:00
When we think about nostalgia, we tend to think of our grandparents reminiscing about simpler times, or our parents telling us how exciting it was to live back in the ’80s. But the latest TikTok trend proves that the older generations don’t have a monopoly on bittersweet memory.
One of the reasons behind TikTok’s astonishing success over the past few years – besides eyewatering investment from Chinese firm ByteDance – is the ability of its community to put abstract concepts and emotions into visual form. Some TikToks can tug at your heartstrings in a way that some feature-length movies can only dream of. Step forward the ‘How A Memory Sounds’ trend.
Like looking at an old photograph – the How A Memory Sounds trend
Trends are difficult to trace back to a single starting point, but the best guess at the origins of How A Memory Sounds is this video by @tubwrrld, which has close to 11 million views. Showing Anahí dueting on guitar with her friend, with a poignant piano soundtrack, it’s easy to see why this video set off a chain reaction across the TikTok world.
So how do you make your own How A Memory Sounds video? The genius of the trend is that it’s simple. Just take an old video and add TikTok’s built-in echo effect for that dreamlike reverb, then underlay it with piano music. The classic pick is Cornfield Chase by Dorian Marko. Marko, a professional pianist, has remained quiet in the wake of the trend that has sampled his music more than 1.4 million times; incredibly, he only has 67 followers on Twitter despite his newfound online fame. Dorian Marko – the soundtrack to TikTok’s latest trend