In the thrilling world of tennis, where every powerful serve and swift rally captures our hearts, there’s another exciting game unfolding – the game of soaring fortunes. Imagine stepping into a world where your favorite tennis stars are not just winning on the court, but also scoring big in the bank! It’s a place where the buzz of grand slams meets the clinking of millions, creating a spectacle that’s as dazzling as a grand finale match.
In this special peek behind the scenes, we’re about to take you on a rollercoaster ride through the glittering lives of tennis’ brightest stars. From the seasoned champions to the young hotshots making a name for themselves, these players are hitting financial home runs, one mega deal at a time. Picture this: they’re not just smashing balls, but smashing into deals with the biggest brands around the globe, turning their fame into a treasure trove of riches.
As you dive into this article, get ready to be wowed by tales of unbelievable wealth and glamour. We’re talking about jaw-dropping earnings, from the court to the glamorous world of endorsements. Imagine young Carlos Alcaraz, barely out of his teens, teaming up with fashion giants, or the beloved Naomi Osaka stepping into the world of design and motherhood with grace and a hefty paycheck to boot!
So, buckle up as we take you on this exciting journey into the glittering world of tennis stars and their golden fortunes. It’s a world where every serve brings not just applause but a rain of riches, where every victory is not just a trophy, but a ticket to a world of luxury and fame. Get ready for a grand slam of wealth and wonder, where tennis meets the high-stakes game of fortune!
Jessica Pegula – $10.9 million
In 2020, Jessica Pegula ranked 83rd in WTA Tour singles. Now at No. 3, she’s earned $10.9 million. Beyond tennis, at 29 she founded Ready 24 skincare and enjoys sponsorship deals with Adidas, Yonex, and Ready Nutrition. She’s the daughter of billionaires Terry and Kim Pegula, owners of sports teams The Buffalo Bills and The Sabres.
Naomi Osaka – $12.1 million
Out of action for almost a year after welcoming a daughter in July 2023, Osaka has still raked in $12.1 million. The Japan-born athlete has corporate partners that include Victoria’s Secret, who have announced an upcoming design collaboration with the star. Osaka is also working on a promotional campaign with baby formula brand Bobbi.
Casper Ruud – $14.4 million
2022 really was Ruud’s year. He secured three tournament titles and reached the finals at the French Open, U.S. Open, and ATP Finals. He’s now a global ambassador for travel firm Samsonite and has also partnered with Scandinavian brands Vitamin Well and SalMar for sponsorship deals, helping him bring home $14.4 million.
Coco Gauff – $15.2 million
Making almost four times off court through partnerships than on court prize money, Gauff, at only 19, is as sharp at business as she is with a racket. Her brand deals include UPS, Bose and accounting firm Baker Tilly. The 2023 Citi Open winner and 2022 French Open finalist can only expect her networth to rise above her $15.2 million earnings going forward.
Emma Raducanu – $15.3 million
Britain’s Emma Raducanu shocked the tennis world by winning the 2021 U.S Open at just 18 years of age. That unexpected achievement saw Raducanu partner with a host of corporate sponsors ranging from HSBC to Porsche. Raducanu was forced into double hand surgery in early 2023, so time will tell if her on-court success continues.
Rafael Nadal – $15.5 million
After taking his total of Grand Slam victories to 22 in 2022, Nadal has had to sit out since thanks to hip surgery. This didn’t stop the Spaniard from raking in the money though. With $14 million of his reported $15.5 million earnings taking place off the court through deals with Subway and Nike, Nadal still ranks as one of the game’s highest earners.
Daniil Medvedev – $20.1 million
Russian Medvedev faced a challenge in his sponsorship deals following Russia invasion of Ukraine in 2022. International sanctions were placed on Russia and Medvedev avoided financial complications thanks to tennis’ governing body allowing Medvedev to compete in international tournaments as a neutral. His $20.1 million earnings were bolstered by his long-term deal with Lacoste.
Iga Swiatek – $22.4 million
In 2023, Swiatek clinched her fourth Grand Slam singles title at the French Open, matching Naomi Osaka’s record and only one place behind heavyweight Serena Williams. Apart from tennis, she’s expanding her endorsements, having joined IMG agency in September. This year, she secured deals with Visa, Oshee sports drinks and On shoes.
Carlos Alcaraz – $32.4 million
2022 U.S Open winner, 2023 Wimbledon champion and ranked as No.1 in the world, Alcaraz has the whole world at his feet. At just 20 years of age, his massive $32.4 million earnings come in part due to his deals with fashion houses Louis Vuitton and Calvin Klein. His wealth is only expected to increase after he hinted at a possible dream-team doubles pairing with Rafael Nadal at the Paris 2024 Olympics.
Novak Djokovic – $38.4 million
As Roger Federer retires, the spotlight shifts to the new tennis earnings leader. With $38.4 million earned, enter Novak Djokovic, who added to his long list of endorsements by partnering with Waterdrop beverages in 2023. According to Forbes, Djokovic’s total career pre-tax earnings exceed $510 million, including a remarkable $172 million in prize money, the highest in ATP history.
Leylah Fernandez – $7 million
At just 19 years old, Leylah Fernandez announced herself to the world as she reached the final of the US Open. She may have lost out to Emma Raducanu at the final hurdle, but she defeated three of the top five seeds along the way. Her on-court success has earned her many endorsements, including Flair Airlines, Morgan Stanley, and Google.
Ons Jabeur – $6.5 million
Ons Jabeur’s career has seen her play in some of the biggest games in tennis, including both the Wimbledon and US Open Final. She is currently the only Arab woman to ever reach a Grand Slam tournament final. This success has made her a household name in her home country of Tunisia, landing her sponsorship deals with Tunisie Télécom and Qatar National Bank Tunisia.
Alexander Zverev – $6.4 million
Alexander Zverev has been a consistent semi-finalist throughout his career, reaching the stage in three consecutive years at the French Open. This consistency earned him the world ranking of number two in 2022. One of his personal highlights was winning a gold medal at the 2020 Tokyo Olympics.
Paula Badosa – $6.2 million
The New York-born Spaniard Paula Badosa has been a professional tennis player since 2015, achieving the ranking of world number two in 2022. She has several endorsements, including a deal with Nike, after making the switch from Adidas. She is also sponsored by Wilson and uses the Wilson Blade 98 racquet.
Caroline Garcia – $5.2 million
Caroline Garcia is a French player, who competes in both singles and doubles events. She is known for her consistency, having been in the top 10 players in the world since 2018. This has earned her several endorsements, including Yonex, who supply her racquets, and New Balance, who supply her sneakers.
Garbiñe Muguruza – $5.2 million
Garbiñe Muguruza made it to world number one in 2017 after winning Wimbledon and the French Open in consecutive years. Her success has come with long-term sports endorsement deals from the likes of Adidas and racquet supplier Babolat. Some of her other endorsements include luxury watchmaker Rolex, car manufacturer Jaguar, and bottled water company Evian.
Aryna Sabalenka – $4.4 million
Aryna Sabalenka is one of the biggest names in the sport, having reached at least the semi-final stage of all four Grand Slam tournaments in 2023. With a victory in the Australian Open, and defeat in the US Open final to Coco Gauff, Sabalenka has had a lucrative year on the court. In addition to her successful performances, Sabalenka has sponsorship deals with Wilson and Nike, with the latter producing custom garments for her at the 2023 US Open.
Barbora Krejčíková – $3.6 million
Following a successful 2021, Czechian player Barbora Krejčíková signed a long-term deal with the Italian sportswear company Fila, who continue to supply her footwear and clothing both off and on the court. Krejčíková is a consistent winner of WTA tournaments, as well as a successful doubles player, having won all four Grand Slams, with the most recent victory coming in the 2023 Australian Open.
Stefanos Tsitsipas – $3.5 million
Stefanos Tsitsipas is a double Grand Slam finalist, having had the misfortune of coming up against Novak Djokovic on both occasions. Tsitsipas has an impressive selection of sponsors, including Adidas, Rolex, Wilson, and Red Bull. In addition to his tennis-related income, Tsitsipas also earns money from his YouTube channel, where he posts vlogs and lifestyle videos.
Matteo Berrettini – $3.3 million
Matteo Berrettini is another one of many Grand Slam finalists to come up against the great Novak Djokovic having reached the Wimbledon final in 2021. The Italian has managed to win seven career titles since he turned professional in 2015. Berrettini’s sponsorships include Italian sportswear company Lotto, and Colavita, a food company specializing in the production of olive oil.
Andrey Rublev – $3.2 million
In 2023, Andrey Rublev became the first tennis player to lose his first nine Grand Slam quarter-finals. While this is no doubt an unwanted record, his consistency in reaching the last eight in major tournaments still brings with it a lucrative payday. In 2023, Rublev decided to swap his Nike sportswear endorsement for his own brand Rublo.
Karolína Plíšková – $2.8 million
Karolína Plíšková is one of the most successful female players to never win a Grand Slam. However, the former world number one has reached the semi-finals of both the Australian and French Open tournaments, as well as the final of Wimbledon and the US Open, which bring with them lucrative paychecks. Plíšková also has a long-term deal with Italian sports brand, Fila.
Cameron Norrie – $2.6 million
British player Cameron Norrie was the one to step into Andy Murray’s shoes as British number one, following the former Wimbledon champion’s injury issues. Norrie has put in some impressive performances since, reaching the Wimbledon semi-finals in 2022. This has heightened his profile within the game, earning him sponsorship deals off the court in addition to the prize money he has earned from tournaments.
Hubert Hurkacz – $2.3 million
Polish tennis star Hubert Hurkacz has earned an impressive $2.3 million in the last year, largely thanks to his sponsorship deals with sports company Yonex and the Polish crude oil group, Grupa Lotos. Hurkacz has also expressed his love for sports cars and Formula 1, which has led him to partner up with the F1 team, McLaren.
Jannik Sinner – $2.2 million
Jannik Sinner has shown an extraordinary amount of promise since he turned professional in 2018 at the tender age of 16. He has already managed to reach the quarter-final stage of each of the four Grand Slam tournaments, reaching the Wimbledon semi-finals in 2023. Several huge companies have sought to capitalize on Sinner’s potential, with Nike, Head, Rolex, Gucci, and even Parmigiano Reggiano bagging endorsement deals with him.
Felix Auger-Aliassime – $2.1 million
Felix Auger-Aliassime is another young star already achieving big things. The Canadian’s biggest achievement to date came when he reached the US Open semi-final in 2021. Steady performances have followed, and so have the lucrative endorsement deals. Auger-Aliassime is currently signed to Adidas and has a partnership with luxury watch brand, TAG Heuer.
Elise Mertens – $2 million
Belgian player Elise Mertens has had a great deal of success in doubles tennis, with the French Open the only Grand Slam she has yet to win. Her success has brought along lucrative sponsorship deals, with both the Italian brand Lotto and the Austrian tennis racquet supplier, Head.
Maria Sakkari – $2 million
Although she only has one tour title to her name, Maria Sakkari’s consistent performances led her to number three in the world in 2022, and she has remained comfortably inside the top 10 ever since. This has helped her to maintain a hefty income from her on-court activity, which is bolstered by endorsements from Adidas, Rolex, and Dior.
Anett Kontaveit – $1.9 million
Anett Kontaveit’s career sadly came to a premature end after the 2023 Wimbledon Championships following her diagnosis of lumbar disc degeneration. During her 13-year career, the former world number two sustained an impressive income and signed numerous sponsorship deals with brands such as Lacoste and Nike. She also partnered with car manufacturer Porsche.
Diego Schwartzman – $1.8 million
Argentinian tennis player Diego Schwartzman bucks the physical trend of most tennis players, standing at only 5’7″ (1.7 m) tall. In 2017, he became the smallest player to reach the quarter-finals of the US Open since 1994. His success has waned since then, as have his earnings, but he has still generated $1.8 million this year, thanks to long-term deals with Italian sportswear brand Fila, and racquet supplier, Head.
Elina Svitolina – $1.6 million
Throughout her career, Ukrainian tennis player Elina Svitolina has become one of the highest-paid players in women’s tennis, thanks to her 17 career singles titles. 2023, although not as successful as she may have liked, has been a fairly lucrative year for Svitolina, achieving the semi-final stage of Wimbledon and the quarter-finals of the French Open, her two best performances in the competitions.
Denis Shapovalov – $1.5 million
Former world number 10 Denis Shapovalov has signed a string of impressive endorsement deals which ensure he gets paid handsomely year after year, despite his drop in form. American sportswear brand Nike and racquet supplier Yonex take care of his on-court needs. He has also been a brand ambassador for luxury watch brand TAG Heuer since 2017.
Victoria Azarenka – $1.4 million
Victoria Azarenka has had one of the most decorated careers in women’s tennis, with a total of 21 singles titles to her name. She has also won the Australian Open twice and has kept herself in the world top 20 for over a decade, peaking at number one. This has made her a magnet for brands such as Nike, Red Bull, and American Express.
Taylor Fritz – $1.4 million
2023 has been a successful year for American tennis star Taylor Fritz. He has managed his 200th professional victory, won two titles and achieved a a career-high ranking of world number five. His extra income off the court comes in the form of sponsorship deals with brands such as Nike, Rolex and Head.
Angelique Kerber – $1.4 million
Angelique Kerber is a legend of the women’s game, having won three out of the four Grand Slams, with victories in the Australian Open and the US Open occuring in the same year. Her status within the game has led to multiple brand endorsements, including Adidas, Yonex, Rolex, and Porsche.
Grigor Dimitrov – $1.3 million
Although he is heading towards the twilight years of his career, Grigor Dimitrov is still performing at the highest level, currently nestled within the world’s top 20 players. This impressive longevity has ensured that he has retained brand interest, having signed a deal with Lacoste after the 2023 French Open.
Robert0 Bautista-Agut – $1.3 million
Although he has never been one of tennis’ household names, Roberto Bautista-Agut has maintained a career at the very top level of tennis since 2005. With 11 titles to his name, he is a popular figure in the sport, and is admired by both fans and brands, including sportswear companies, Lacoste, Mizuno and Wilson.
Lloyd Harris – $1.3 million
After an injury-plagued 2022, Lloyd Harris made a strong comeback to the sport. He caused an upset in the Australian Open and won his first ATP tour title in the men’s doubles at the 2023 Mallorca Championships. As a South African, Harris is marketable to brands wanting to branch into the African market. Harris has signed apparel and racquet deals with Lotto and Yonex respectively.
Pablo Carreño Busta – $1.3 million
A drop in form in early 2023 meant that Pablo Carreño Busta decided to take a hiatus from the sport. Despite this, he still makes a comfortable living, bringing in money from deals with Wilson, Joma, car manufacturer Peugeot, and luxury watchmaker Bovet 1822.
Karen Khachanov – £1.3 million
Karen Khachanov is a consistent high finisher at Grand Slams, with his most recent impressive result coming in the form of a semi-final finish at the 2023 Australian Open. Khachanov has also signed lucrative deals with luxury brands such as Armani, Rolex, and Mercedes-Benz, as well as sportswear contracts with Nike and Wilson.
Alex de Minaur – $2 million
The year didn’t start great for Alex de Minaur, with him losing in straight sets to eventual champion Novak Djokovic at the Australian Open in the fourth round back in January. He did, however, go on to win the Mexican Open in March, defeating Tommy Paul to win his first ATP 500 Crown, rising him up the ranks to the top 20 once again.
Tommy Paul – $1.6 million
Thomas John Robert to his parents, Tommy to tennis fanatics. This special, 26-year-old talent attained a career-high ATP singles ranking of Number 14 last year. As of August 2023, he has remained there. He advanced to the 2023 Australian Open semifinals but fell short of eventual winner Novak Djokovic. That doesn’t come cheap.
Lorenzo Musetti – $3 million
This Italian tennis star is currently ranked 18 by the ATP. Having begun his career aged just four, and under the guidance of Simone Tartarini, Musetti won his first singles title in 2019. He made his ATP debut in the 2020 Dubai Open, where he entered the tournament as a wildcard player. He defeated Carlos Alcaraz in the 2022 final, bagging his first title.
Ben Shelton – $1.7 million
Ben Shelton only made his debut last year at the 2022 Atlanta Open, but he’s rising up the ranks. Shelton really turned heads when he defeated no. 5 ranked Casper Ruud in the third round of the Cincinnati Masters. His best Grand Slam result to date came at the 2023 Australian Open, where he lost to Tommy Paul.
Francisco Cerundolo – $3 million
This Argentine turned pro in 2018. Within five years, he has achieved a no. 19 ranking on the ATP singles. He has won the 2022 Båstad Open and the 2023 Eastbourne International. As for the Grand Slams, his best result came at the 2023 French Open, where he lost in the fourth round to Holger Rune in five sets. He’s earned $3 million for his efforts.
Jelena Ostapenko – $1.5 million
After winning the French Open in 2017, Jelena Ostapenko became the first Latvian and unseeded women’s player to win a major. Her other titles include the Eastbourne International and the Korean Open. She is currently ranked no. 21 by the WTA. Her earnings in the last year have amounted to a cool $1.5 million.
Nicolas Jarry – $3 million
Born in Chile in 1995, Nicolas Jarry started playing tennis age six and made his ITF debut in 2012, where he won 14 singles and 17 doubles titles. He made his ATP debut in 2014, where he won a further three singles and two doubles titles. Since ranking at no. 40 he has been coining in the cash, making an estimated $3 million from his victories.
Jan-Lennard Struff – $667,000
Jan-Lennard Struff may have won three ATP Tour doubles titles, but he’s yet to make it in the singles game. Ranked no. 21 in June 2023, this German player has reached three ATP Tour singles finals, but lost each one, most recently the 2023 Madrid Masters, to Carlos Alcaraz. Still, he earned $667,000 for finishing second.
Beatriz Haddad Maia – $1.5 million
Beatriz Haddad Maia reached her career-high singles ranking of 10th in March 2023. The Brazilian has won two WTA singles and five WTA doubles. She has also won one doubles and a singles title at the Challenger Tour. Recently, she advanced to the fourth round of the 2023 Wimbledon and quarterfinals of the 2023 French Open, which earned her $1.5 million.
Tallon Griekspoor – $3 million
You thought Dutch tennis had fallen off? You clearly haven’t heard about tennis maestro Tallon Griekspoor, one of the country’s best-ever talents. He first made news by reaching and winning two Challenger finals back-to-back in 2017. Since then, he has consistently ranked in the top 100 players in the men’s singles rankings.
Madison Keys – $1.5 million
Madison Keys is locking the game down, sitting at no. 17 on the WTA rankings. The 28-year-old is no spring chicken in the sport, but she’s showing no signs of slowing down. Altogether, Keys has won seven WTA titles, which include four premier levels. Her paychecks have been equally impressive. Her income amounts to $1.5 million.
Alejandro Davidovich Fokina – $1 million
Currently ranked no. 30 in the world rankings, Alejandro Davidovich Fokina is a young Spanish player who turned pro in 2016. Known for his drop shots and aggressive style of play, Fokina has made over $5 million in prize money over his short career, $1 million of which he made in the past year.
Borna Coric – $1.2 million
Borna Coric, a Croatian professional, debuted in 2013 and has gone on to reach multiple ATP Tour finals and secured famous victories over Rafael Nadal, Roger Federer and Andy Murray. Those kinds of high-pressure accomplishments have earned Coric a pretty penny, having earned $1.2 million in the last year.
Daniel Evans – $1 million
Birmingham’s own Dan Evans turned pro back in 2006 and still makes a living from tennis. Known for his shot-making ability and competitive spirit, Evan’s playing style has made him both a formidable opponent and an inspiration for young players in the UK. His income is an estimated $1 million.
Belinda Bencic – $1 million
Belinda Bencic is a Swiss pro who burst onto the scene in 2012. She has competed in over 700 matches and has a win percentage of around 65% in singles and over 55% in doubles. Bencic has won nine career titles and a gold medal at the 2020 Tokyo Olympics. This has all added to her bank account: between 2022 and 2023, she earned $1 million.
Sebastian Baez – $500,000
Sebastian Baez debuted in 2018 and has been somewhat of a slow burner on the tennis scene. Still, he’s made a good living out of it so far, and with his right-handed playing technique, sturdy serves and groundstrokes, he may be on the cusp of something very big. Last year, his earnings were reported to be in the range of $500,000.
Alexander Bublik – $1.6 million
Due to a lack of national support, Russian-born Alexander Bublik changed his citizenship to Kazakhstani in November 2016 and turned his career around, winning an ATP singles title. Bublik’s most famous win was against no. 3 ranked Alexander Zverev in the Montpellier final in 2022. His earnings amounted to $1.6 million last year.
Veronika Kudermetova – $3 million
Since turning pro in 2012, Veronika Kudermetova has competed in over 900 matches and has a remarkable win percentage of over 60% in both singles and doubles. The Russian player has won more than seven career titles in the past decade and made some impressive money. In the last year alone, her earnings amounted to $3 million.
Jiri Lehecka – $1 million
Jiri Lehecka has a career-high ranking of no. 59. The son of a swimmer and track and field star, this Czech star may have not won a title yet but he has competed for them several times and is expected to see many victories over the next few years as his game improves. Money-wise, he’s doing better, having earned $1 million last year.
Christopher Eubanks – $600,000
There are two famous Christopher Eubanks. One is a boxer, the other is a no. 40-ranked tennis pro who has played in some fierce court battles. He defeated no. 5 ranked Stefanos Tsitsipas in a thrilling Round of 16 tie and beat world no. 3 Daniil Medvedev in a memorable quarterfinal. He earned $600,000 last year.
Donna Vekic – $2 million
Donna Vekic is a Croatian tennis player who reached a career-high of no. 19 in the world rankings. She and partner Mate Pavic have won two Grand Slam doubles championships and two mixed doubles titles. She has competed in the WTA for over a decade, which has earned her a cool $2 million.
Sebastian Korda – $500,000
The son of Czech tennis player Petr Korda, Sebastian Korda won his junior title at the 2018 Australian Open, 20 years after his father’s Australian Open title achievement. Known for his fast-paced style, he has won one ATOP title in his career and ranks no. 29 on the singles rankings. Last year, he earned $500,000.
Zheng Qinwen – $700,000
With the instruction of Pere Riba, Zheng Qinwen has a 156–67 overall record making her one of the greatest Chinese players of all time, and one of the greatest female players of all time. As such, she’s been a perfect role model for the sport. Last year, she earned $700,000.
Magda Linette – $1 million
This Polish pro has competed in over 1,000 matches and has a win percentage of over 50% in both singles and doubles. Linette came close to winning her first Grand Slam in 2023 at the Australian Open but lost in the semifinals. She has earned over $5 million in prize money, $1 million of which was reportedly earned last year.
Sofia Kenin – $1 million
Sofia Kenin was the top-ranked American in women’s singles, and that’s no small feat. She has won two WTA doubles championships and five WTA singles championships, including the 2019 China Open. She has earned a reported $1 million.
Lin Zhu – $2.1 million
Lin Zhu, the daughter of a travel agent and a financial advisor, was encouraged to play tennis when she was just four years old. It paid off. Literally. Lin Zhu’s aggressive playing style has served as an inspiration for other young girls looking to make it in the sport. Her endorsements have reportedly landed her $2.1 million.
Danielle Collins – $1 million
In July 2022, Danielle Collins reached her highest ranking of no. 7 thanks to winning two singles titles at the 2021 Palermo Open and the 2021 Silicon Valley Classic and one doubles title at the 2023 Charleston Open. She has an income of an estimated $1 million thanks to her tennis career.
Jasmine Paolini – $1.3 million
Jasmine Paolini debuted at the WTA Tour in 2015 at the Italian Open, where she received a wildcard into the doubles main draw with Nastassja Burnett. In 2021, she won her first WTA singles title at the Slovenian Open in Portoroz. This broke her into the top 100 for the first time in her career. She has earnt $1.3 million.
Anna Blinkova – $1 million
Anna Blinkova entered the tennis mainstream after beating Marie Bouzkova in the final of the 2019 Guangzhou International Women’s Open. That same year she reached the quarterfinals of two other WTA tournaments and the semifinals of the US Open in doubles with Veronika Kudermetova. Her earnings stand at $1 million.
Emma Navarro – $2 million
Emma Navarro turned pro in 2019 and balanced a tennis career with an education at the University of Virginia, where she studied arts and science. She participated in the 2021 NCAA Singles Champion and the 2019 Australian Open Junior Doubles. Her salary and endorsements have made her an estimated $2 million.
