The lady in question is Nova Galaxia (don't ask) and she is from Richmond, Virginia. She said she started to grow body hair as a result of polycystic ovaries, a common condition that affects how a woman's ovaries work.
She was speaking to Phil and Holly via a video link from the US, and she said she kept her condition from everyone at first, including her parents.
"It was basically a demon that I had to keep hidden from anyone," she said.
"If I wanted to go to sleepover parties, or go out of town with people, I always had to hide my routine, I had to hide my whole process. If I forgot a razor, I would have a meltdown."
She continued: "It wasn't until I saw a model who has the same condition that I have - I just kind of realised that it's okay, I can be like that too. I can embrace everything that I have and be happy with it. I don't have to hold on to all this misery that I have.
"The first time I went out after I stopped shaving, I kept trying to shift my hair to try and hide my face. I caught myself being obnoxiously self-conscious about it, to the point where my partner was kind of annoyed about it."
She added: "My partner has always been very accepting of anything that I want to do. We both have the view that our bodies are our own and we love each other for our personalities - if it's something that I wanted to do, my partner would accept me 100 percent."
People were quick to applaud her bravery on social media after it had aired.
Someone tweeted: "Lady on #ThisMorning with the beard. Like she said out bodies are our own. Who are we to judge her. She looks amazing."
Another said: "Wow that lady on this morning has a fantastic beard ... men all over must be so jealous."
Another person wrote: "This lady's beard really is magnificent! She looks super cool (and also like an absolute bad ass)."